There is potential to use the zigbee support to turn the m9 plus into the number one router for home automation. There are already hubs on the market that support huge numbers of devices. Competing with them is hard. The M9 could however act as super range extender for another hub by. 

1. Publish a small API that allows people to integrate the m9 in their favorite hub. 

2. Use the WiFi and Ethernet backbone to send zigbee messages between the decos. 

I’m sure there is demand for this and unlike the crowded hub market no product can do it.