@ctml 

What you need to do is set a preset for the color your use to 100%, then go into the device settings and in the option from "On" from the app, set that to the preset of 100%. Now every time you turn on the bulb in the app, it will always be 100%.

@Tony I'm using the dimmer switch, HS220. I am trying to accomplish this, but using the button on the dimmer. 

I understand this can be done one the app, I guess I am looking for the preset functionality for the physical dimmer button. 

@ctml 

Set the preset in the app, then configure the preset in the device settings:

Thanks @Tony, this is close however I want single tap to turn the lights on to a preset. The double tap or long tap can accomplish going to a preset, but it requires everyone in the house or building whether they live there or not to remember they need to double tap or longpress. We should be able to change the default behaviour of turning on through single tap as well, between preset or default last brightness. If we can't do this I need to explain to everyone how to use the light switch which is not intuitive.